Times of Dhaka : Fashion retailers are opening new outlets in the city, pinning hope on sales during the Eid festival, insiders said.
Retailers of clothing, footwear, jewelries, cosmetics and kidswear are among the racers to open such stores across the city.
Leading retailers like, Menz Club, Kids Club, Semco Gold, Nabarupa, Leelabali, Rich Man, Zara, Rupom, Needs, Stardust, Dash, Time Zone, Jarwa House, Archies Gallery, Gems Jewelery, Smartex, Bay Emporium, Cat's Eye, Dorjibari, Artisti, Lubnan and K-Life are among the retailers those opened their new showrooms in the city to cope with the increased demand of fashion items ahead of holy Eid.
Insiders said more than fifty per cent of their yearly profits they do during the month of Ramadan for which al most all of them try to expand business ahead of the holy month.
"Cause of our affordable prize range, trendy design and quality product builds long lasting relation & partnership with the customers for which we have a plan to expand our reach to every cities of the country" Managing Director of Rich Man, Nazmul Hoque Khan told the FE.
"Opening new store in Police Plaza and in Tokyo Square is part of our expansion plan. If we can open the outlets before Ramadan will add extra blessings to our fate," he added.
Before opening the new two showrooms, Rich man is running its showrooms in Metro Shopping Mall, Rapa Plaza, Rifles Square, Gulshan Avenue, Uttara, Sylhet & Chittagong.
Another such retailer is Menz Club that retails colourful and trendy clothing for the youngsters with casual and formal clothes and accessories in all outlets in Dhaka, Khulna, Sylhet and Chittagong has opened three outlets in Dhaka and one in Sylhet recently.
"We wanted to launch all our new outlets before Ramadan so that shoppers at least became aware of the brand," S U Hasan, a director of the company said that the company is working hard to open tow new stores in Sylhet and Chittagong before Eid.
Showroom manager of Jarwa House, a leading gold ornament retailer said they used to expand their reach every year.
"So opening of new stores ahead of Eid is our part of regular plan of expansion which would add extra value in our business," Md Hasanul Bari, showroom manager of newly inaugurated outlet at Police Plaza told the FE.
"Opening of stores before Eid helps us a lot to sustain in market," he added.
Beximco-owned Yellow, Bata and Jennys, one of the fastest growing footwear brands, also opened stores at different points across the city with in the last two months.
Bay Emporium, Gems Jewellery and Stones and Nabarupa have also inaugurated their largest stores between April and May.
Mahmood Hasan, sales associate of Nabarupa said their plan is to give local consumers a choice to buy international standard products at far lower prices.
Kay Kraft, a popular boutique brand, has opened a store in Jamuna Future Park, re-launched its store in Aziz Super Market and shifted its store in Mirpur to a new and spacious building recently.
"Lots of people live in Mirpur. So, we want to cater to them as well," said Khalid Mahmood Khan, of the brand.
He said the sales are good so far, and hopes it would get better as the festival nears.
However, retailers said their festival sales started increasing.
"Though customers arrival has not yet significant, but overall sales is satisfactory. Sales is gradually increasing," Abu Ahmed, a sales girl of Stardust said.